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The Amazon Kindle e-book reader has been a hugely successful product for Amazon. It was first released in November of 2007 – but it was the launch of the Kindle 2, in February 2009, which saw e-book readers really take off. Amazon followed up with the large display Kindle DX model in June of 2009 and the e-book reader market started to grow exponentially.

The Kindle quickly became Amazon’s best selling product. During the festive season of 2009 it became the “most gifted” Amazon product ever. Inevitably, a number of other manufacturers either launched, or updated, their own e-book readers. Increased competition drove prices down and provided customers with additional options – both of these are good things of course.

With increased choice available, potential e-book reader customers need comparisons of the different options on offer. It’s possible to find many reviews on the internet which compare the Kindle with Sony’s Daily Edition reader, Barnes and Noble’s Nook reader with the iPad etc. However, comparing e-book readers in terms of the hardware alone would be missing the point of the whole e-book reader experience. In general, as with any piece of personal electronic equipment, the most recently released model will probably have a few bells and whistles which are lacking in the older models. Factors such as usability, legibility of the display, the number of books available, the price of books, the ease of purchasing books etc. all need to be taken into account.

Some of these factors are subjective, but others can be analysed more precisely and incorporated into the decision-making process when deciding which e-book reader to buy. The Kindle reader certainly enjoys an advantage when it comes to the number of books available. At the moment the Amazon website has more than 420,000 titles on offer and that number is growing daily. It also seems that the Kindle has a significant advantage when it comes to the cost of books.

A recent study by the New York Times looked at the cost of ten books – the NYT’s nominated ten best books of 2009, five fiction and five non-fiction titles – on three different e-book readers, the Kindle, the Nook and the Sony reader. The ten Kindle books cost a total of $ 136.87 – an average of $ 13.69 per title. The same ten books bought from Sony’s store produced an average price of $ 15.26 and Barnes and Noble worked out at a staggering average price per book of $ 19.29.

So, based upon these figures, if you read a book a week you would be almost $ 300 a year better off buying a Kindle than a Nook. That would effectively mean that your Kindle reader would pay for itself, and then some, in less than 12 months. There are a lot of discussions going on between the major publishing houses and the e-book retailers right now, so e-book prices may well be subject to change in future. However, it seems clear that anyone considering buying an e-book reader would be well advised to take both the availability of books and their pricing into consideration before making a final decision.

Get the facts on the Amazon Kindle – and have a look at the wide range of Kindle accessories available to help you both protect and enhance your reader.